About Hotjar
Hotjar is a behavior analytics platform that complements web analytics with visual tools: heatmaps, session recordings, and feedback surveys. It helps teams understand not just what users do, but why — by showing where they click, how far they scroll, and where they drop off. Essential for CRO and UX research.
What's Great
- ✓Best heatmap and session recording UX
- ✓Generous free plan
- ✓Easy to set up
- ✓Combines analytics with user feedback
Watch Out For
- !Not a replacement for full analytics platform
- !Recording storage is limited on free plan
- !Privacy considerations for session recording
Common Use Cases
1
CRO (conversion rate optimization)
2
UX research
3
Landing page optimization
4
Sales page analysis
Pricing Model
Freemium
Free plan available. Paid plans unlock advanced features.
Category
Web Analytics
Track website traffic, user behavior, and conversion metrics.
Tags
heatmapssession recordinguser behaviorCROUX research