Outreach

FeaturedPaid

The enterprise sales execution platform powering 6,000+ sales teams

About Outreach

Outreach is the market-leading sales engagement platform used by enterprise and scale-up B2B sales teams. It provides multi-channel sequences (email, call, LinkedIn, SMS), AI-powered writing assistance, deal health insights, and conversation intelligence in a unified platform. Its workflow engine is the most sophisticated in the category — rules-based branching sequences, A/B testing, auto-personalization at scale, and prospect-driven triggers. Outreach's Deal Intelligence (acquired from Canopy) identifies at-risk deals based on engagement signals. The platform integrates deeply with Salesforce, Microsoft Dynamics, and LinkedIn Sales Navigator. Pricing is not publicly disclosed but typically runs $100–150/user/month — making it an enterprise purchase. Compared to SalesLoft (now Salesloft), Outreach is slightly more feature-rich on the sequencing side; compared to Apollo, it lacks the prospecting database but wins on depth. Best for: SDR teams of 10+ using Salesforce, doing multi-channel enterprise outreach.

What's Great

✓Most sophisticated sequence branching in the category — conditional logic, A/B testing, triggers
✓Deal Intelligence flags at-risk opportunities based on engagement patterns
✓Deep Salesforce bi-directional sync with near-real-time updates
✓Built-in conversation intelligence (call recording + transcription)
✓Role-based coaching insights help sales managers identify reps needing support

Watch Out For

!Pricing is opaque and expensive — typically $100–150/user/month for enterprise contracts
!Steep learning curve — requires dedicated enablement to use advanced features
!Not suitable for small teams under 10 reps or companies without Salesforce
!No built-in prospecting database — requires ZoomInfo or Apollo integration

Common Use Cases

An enterprise SDR team runs branching email sequences: if a prospect opens but doesn't reply, they get a LinkedIn InMail on day 5 and a call task on day 8

A VP of Sales uses Outreach's deal health scores to identify 6 at-risk Q3 opportunities two weeks before quarter close

A sales enablement team A/B tests two email subject lines across 500 prospects to identify the 23% higher-converting version

A sales manager reviews call recordings automatically tagged with buyer objections to coach reps on pricing conversations