Robinhood
FeaturedFreemiumCommission-free trading app that democratized investing for a new generation
📈Online BrokeragesAbout Robinhood
Robinhood pioneered commission-free trading and made investing accessible to millions of first-time investors through its intuitive mobile app. The platform offers stocks, ETFs, options, and cryptocurrency trading with no minimum account balance. Robinhood Gold provides margin trading, professional research from Morningstar, and higher interest on uninvested cash. While Robinhood has faced criticism for its gamification of trading and limited research tools, it remains the gateway platform for many young investors entering the market for the first time.
What's Great
- ✓Intuitive mobile app that makes investing approachable for beginners
- ✓No account minimums and fractional shares starting at $1
- ✓Commission-free stocks, ETFs, options, and cryptocurrency trading
- ✓Robinhood Gold offers competitive cash interest rates
- ✓IPO access lets retail investors participate in initial public offerings
Watch Out For
- !Limited research and analysis tools compared to full-service brokerages
- !No retirement accounts like IRAs or 401(k) rollovers until recently
- !Customer service has historically been difficult to reach
- !Gamified interface may encourage excessive trading behavior
Common Use Cases
First-time investor wanting a simple, mobile-first way to start investing
Young adult building a portfolio with fractional shares and small amounts
Crypto-curious investor wanting stocks and crypto on one platform
Pricing Model
Freemium
Free plan available. Paid plans unlock advanced features and higher limits.
Category
Online Brokerages
Full-service and discount brokerages for trading stocks, ETFs, options, and bonds.
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