About BuzzSumo
BuzzSumo is the leading content research and intelligence platform. It indexes billions of articles and social shares, letting you discover what content performs best in any niche, who the top influencers are, and what journalists cover specific topics. Its Content Analyzer shows the most-shared articles for any keyword or domain. The Trending feed surfaces viral content before it peaks. Used by PR teams, content marketers, and publishers to validate content ideas and find outreach opportunities.
What's Great
- ✓Unmatched content performance data by topic
- ✓Influencer finder across YouTube, Twitter, and blogs
- ✓Journalist monitoring for PR pitching
- ✓Trending feed surfaces viral content early
Watch Out For
- !Expensive — starts at $199/month
- !Social share data is declining in accuracy as platforms restrict APIs
- !No content creation features
Common Use Cases
Research which content formats and topics get the most shares in your niche
Find influencers to contact for a product launch campaign
Monitor brand mentions and competitor content performance
Pricing Model
Paid
Paid subscription required. Check the website for current pricing and free trials.
Category
Content Marketing
Plan, create, optimize, and distribute content that ranks and converts.
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