Zillow Premier Agent
FeaturedPaidThe largest real estate lead generation platform in the US
🎯Lead GenerationAbout Zillow Premier Agent
Zillow Premier Agent connects agents with home buyers and sellers through Zillow's massive traffic (over 200 million monthly visitors). Agents pay for advertising placement on Zillow, Trulia, and StreetEasy to receive exclusive or shared leads in their target zip codes. It's the most expensive but highest-volume lead source in real estate. The platform includes a basic CRM, lead management, and performance tracking.
What's Great
- ✓Access to 200M+ monthly visitors — largest real estate audience
- ✓High-intent leads from buyers actively searching properties
- ✓Targeting by zip code for hyperlocal lead generation
- ✓Includes basic CRM and lead management tools
- ✓Brand exposure on Zillow, Trulia, and StreetEasy listings
Watch Out For
- !Very expensive — costs can run $1,000+/month in competitive markets
- !Leads are often shared with other agents unless you buy exclusivity
- !Lead quality varies significantly by market and price point
- !ROI can be unpredictable and requires consistent follow-up
Common Use Cases
Agents wanting high-volume buyer leads in specific zip codes
Teams with strong follow-up systems to convert Zillow leads
New agents needing to quickly build a pipeline in a new market
Pricing Model
Paid
Paid subscription required. Check the website for current pricing and free trials.
Category
Lead Generation
Platforms for generating, capturing, and nurturing real estate leads.
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