About Drift
Drift is a conversational marketing platform that uses AI-powered chatbots and live chat to engage website visitors, qualify leads, and book sales meetings in real time. Originally focused on sales conversations, it has evolved into a broader platform for revenue teams who want to turn website traffic into pipeline.
What's Great
- ✓Excellent for B2B sales conversations
- ✓AI-powered lead qualification
- ✓Direct calendar booking in chat
- ✓Strong integrations with CRMs
Watch Out For
- !Expensive
- !Focused on sales, not support
- !Overkill for support-only use cases
Common Use Cases
1
B2B sales engagement
2
Pipeline generation from website
3
ABM campaigns
Best For
Pricing Model
Paid
Paid subscription required. Check website for current pricing.
Category
Live Chat & Messaging
Engage customers in real-time through live chat and messaging platforms.
Tags
conversational marketingsales chatchatbotslead qualificationmeetings