Hotjar
FeaturedFreemiumHeatmaps and session recordings for understanding user behavior
📊Analytics & DataAbout Hotjar
Hotjar bridges the gap between numbers and behavior. While Google Analytics tells you what is happening, Hotjar shows you why — through heatmaps (where users click, scroll, and look), session recordings (watch real user journeys), and feedback surveys (ask users directly). These qualitative insights are essential for CRO. The free plan includes 35 daily session recordings and unlimited heatmaps, making it accessible to every website owner.
What's Great
- ✓Heatmaps reveal exactly where users click and drop off
- ✓Session recordings show real user behavior, not just numbers
- ✓Feedback polls and surveys built in
- ✓Generous free plan — 35 sessions/day
Watch Out For
- !Session data is sampled on free plan
- !Can slow down site if not implemented carefully
- !Not a replacement for quantitative analytics
Common Use Cases
Identify why visitors aren't clicking your CTA button
Watch session recordings to catch UX issues affecting conversions
Survey users with an exit-intent popup to understand why they're leaving
Pricing Model
Freemium
Free plan available. Paid plans unlock advanced features and higher limits.
Category
Analytics & Data
Track performance, understand your audience, and make data-driven decisions.
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