About Microsoft Clarity
Microsoft Clarity is a completely free behavioral analytics tool offering heatmaps, session recordings, and AI-generated insights. It's a direct competitor to Hotjar but with no usage limits and no cost. Clarity integrates with Google Analytics to combine quantitative data with qualitative behavior insights. Its AI Copilot can summarize session recordings and answer questions about user behavior in plain English, making it the most accessible behavioral analytics tool available.
What's Great
- ✓Completely free — no limits on sessions or heatmaps
- ✓AI Copilot summarizes recordings in plain English
- ✓GA4 integration for combined behavioral + quantitative data
- ✓Dead click and rage click detection built in
Watch Out For
- !Data retention limited to 90 days
- !Fewer survey and feedback features than Hotjar
- !Microsoft ownership raises data privacy questions for some
Common Use Cases
Set up free heatmaps and session recordings on any website
Use AI Copilot to identify the most frustrating user journeys
Find rage clicks that indicate broken UI elements
Pricing Model
Free
100% free to use — no credit card required.
Category
Analytics & Data
Track performance, understand your audience, and make data-driven decisions.
Tags
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